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        How to design your flagship store

        Categories: NEWSStars: 3Stars Visit: - Release Time: 2016-09-28 10:06:00
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        The death of the physical store has been greatly exaggerated. In fact, despite the expansion of online-only giants, retailers with a brick-and-mortar presence still management between ninety four and ninety seven of the market, in line with Harvard Business Review. half the e-commerce pie remains squarely on their plates, and plenty of area unit finding new ways that to mix on and offline searching, deploying technologies that blend and match experiences from each worlds. Below area unit six innovative look displays that hint at however they could begin slicing up the opposite.


        Bloomingdale’s Manhattan flagship store wanted to convert passersby into paying customers this Father’s Day with six interactive window displays of Ralph Lauren wear. Shoppers on-the-go may faucet color swatches on a touchscreen facing the pavement. that very same coloured shirt, tie or pants would go on behind the window. If they likable what they saw, they may text “POLO” for a link to a checkout page.


        “We wished to make AN interactive expertise that will virtually cause you to stop in your tracks with one thing theatrical and spellbinding,” aforesaid David Lauren, Ralph Lauren’s government vp of worldwide advertising, promoting and company communications.


        The expertise additionally aimed to avoid fastness shoppers down — they may prefer to have the wear hand-delivered to the pavement, finishing the whole impulse purchase while not ever setting foot within the store.


        Korean physical science large Samsung unveiled  a 55-inch light-emitting diode show earlier this month that may drape a virtual jewellery over the user’s reflection, among alternative interactive tricks.


        Retailers will then situate a “virtual fitting room” anyplace at intervals a shopping mall and lure customers into “trying on” jewellery and wear while not lifting a finger — well, perhaps one finger to faucet AN item of interest. Three-dimensional cameras do the remainder, mapping a floating image to the contours of shoppers’ bodies. Depth perception computer code developed by Intel helps secure the virtual item in situ, “in order to deliver extremely differentiated, fine customized client experiences,” aforesaid Jose Avalos, worldwide visual retail director for Intel Corporation’s net of Things cluster.


        Retail is simply the staging ground for the technology. Samsung envisions its good mirror as a possible replacement to the standard silvered-glass mirror reception, that got its last technological overhaul circa 1835.

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