+86 13610079233
Location: Home»DG NEWS » News Centre » NEWS » Jewelry Retailers - How to Improve Your Watch Displays, Sales, and Profit Figures

Recommended Products

MB02 Profession Custom High End Quality Museum Style Display Case
MB02 Profession Custom High End Quality Museum Style Display Case
Glass Museum Style Display Case, Wholesale Various High QualityMuseum Style Display Case from Global Museum Glass Display Cabinets Manufacturer and Museum Style Display Case Factory.
JE01 Wooden jewelry showcase jewelry display counter design
JE01 Wooden jewelry showcase jewelry display counter design
    MB06 Creative Design High End Modern Museum Display Showcase Equipment
    MB06 Creative Design High End Modern Museum Display Showcase Equipment
    Museum Display Showcase Equipment, Wholesale Various High Quality Museum Display Showcase Equipment from Global Museum Display Showcase Manufacturer and Museum Display Showcase Factory.
    MB04 Profession Custom High End Museum Display Showcase Design
    MB04 Profession Custom High End Museum Display Showcase Design
    Museum Display Showcase Design, Wholesale Various High Quality Museum Display Showcase Design from Global Museum Display Showcase Manufacturer and Museum Display Showcase Factory.
    JE03 Fashion Wooden Jewellery Shop Display Table
    JE03 Fashion Wooden Jewellery Shop Display Table
      MB05 Profession Custom Design Fashion Museum Display Fixtures
      MB05 Profession Custom Design Fashion Museum Display Fixtures
      Museum Display Showcase Fixtures, Wholesale Various High Quality Museum Display Showcase Fixtures from Global Museum Display Showcase Manufacturer and Museum Display Showcase Factory.
      JE13 Luxury Store Temper Glass Jewelry Display Cabinet
      JE13 Luxury Store Temper Glass Jewelry Display Cabinet
        MB07 Unique Custom Design Museum Display Showcase Furniture Collections
        MB07 Unique Custom Design Museum Display Showcase Furniture Collections
        Museum Display Showcase Manufacturer, Wholesale Various High Quality Museum Display Showcase Manufacturer from Global Museum Display Showcase Manufacturer and Museum Display Showcase Factory.

        Top Articles

        Latest Articles

        Your Browsing History

          Loading...

        Jewelry Retailers - How to Improve Your Watch Displays, Sales, and Profit Figures

        Categories: NEWSStars: 3Stars Visit: - Release Time: 2017-02-07 21:16:00
        Font Size:【 Large Middle Small Source: Editor: Author:

        Watch displays used to be the cornerstone of most jewelry and chain jewelry store furniture. Not anymore. It's not only a factor of the availability of less expensive watches from overseas but also to one major stumbling block - the reluctance of merchandisers and retailers to push these fine as well as profitable products.

        Most jewelers and their merchandising staff are at best lukewarm about selling watches- contending that they consume too much selling space, certainly more than the timepiece products warrant, and provide much less margins than diamond gemstone stock, gold and diamonds. It is true that watches turn less often Yes overall it is a lack of emphasis on promoting watches as a product in jewelry and jewelry chain stores and a reluctance to use all the display materials afforded to their best advantage and advantages and selling features.

        Yet watch making suppliers and distributors contend that it is more than easy for retailers to do good volume and an overall good, productive and profitable job in the watch business.

        What are some of the tips that the pros recommend:

        The first tip is to use windows as sales tools. It can be said that many retailers overlook windows and window space for promoting time pieces. Yet windows can catch the eye of potential customers who are just "passing by" and pull them into the store to purchase that fine timepiece or something else. Is it not that the whole nature and point of the game - to get them into the store for a buying or sales opportunity?

        It is relatively easy and even fun to use imagination in this process and game. It is not simply a matter of filling your window display space with those watches. Be creative; take the extra effort for example of displaying your time pieces for sale by category, brands, or even country of manufacture. Or alternatively you can use a few simple or even more elaborate "props" to create themes for specific types of watches. For example the display of your watches could be "sports watches', "athletic sports watches" or watches for kids, teenagers or customers of various types and inclinations.

        It is not only at holiday periods that window displays are set up. True there are time periods throughout the year such as the Christmas gift season, Fathers' and Mothers' day that special exhibits and almost pageants can be set up for, but what about the rest of the year and the rest of the buying and sales opportunities throughout the calendar year.

        Finally for your displays and special efforts remember variety is the spice of life. Remember to change and even cycle your displays and presentations frequently. A good rule of thumb is at least every four to six weeks on a regular and ongoing basis. Not only will this prevent your displays from becoming stale, dated and ordinary but they will also work to create and maintain interest and anticipation. Your window display is like a theater for those who pass by to attract them into your jewelry store - where a purchase or sale can be completed whether it is for a watch, a time piece, a gold silver or platinum setting or for a diamond engagement ring or diamonds

        Information About ""